Skip to content

Fox News Apparently Ordered Staffers To Win Internet Commenter Flame Wars

October 24, 2013

By Shaya Tayefe Mohajer

(Illustrated by Lauren Wade)

(Illustrated by Lauren Wade)

There’s no shortage of nonsense found in the comments sections of the Internet, that dark ether of nameless people with a seemingly endless stock of time for flame wars, petty diatribes and opinions stated as fact—often in ALL CAPS.

Because bigger letters equals being more correct, right?

If you’ve ever wondered who has time to write all those comments on all those stories as if it’s their job, here’s an answer: David Folkenflik’s book on Rupert Murdoch’s media empire reveals that staffers were paid to comment on Fox News stories.

In Murdoch’s World: The Last of the Great Media Empires, the National Public Radio media reporter says he spoke to four former Fox News public relations staffers who told him it was part of their job to post “pro-Fox rants” in the comments sections of their site.

“Fox PR staffers were expected to counter not just negative and even neutral blog postings but the anti-Fox comments beneath them,” the book says.

Wonder if any of these gems were penned by Fox employees.



The company went to lengths to hide its electronic footprint online, so as to prevent the comments from being tied to Fox staffers. Tactics included distributing old laptops and using Internet connections that can’t be traced back to the news organization, according to the book…



From → Analysis

Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s