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We Need a Digital-First Curriculum to Teach Modern Journalism

August 26, 2013


At the annual meeting of the Association for Education in Journalism and Mass Communication in Washington, D.C., earlier this month, one panel addressed adding programming skills to the curriculum: “Why All Your Students Must Be Programmers.”

The inevitable question was posed: What would you cut from existing offerings to make room for these new topics? Some were provocative in their responses, like NPR news application editor Brian Boyer’s declarations: “No print design. Done.” And, “Adobe products are dead to me.” Matt Waite of University of Nebraska said he gets around curriculum limitations by holding special office hours he calls “Maker Hours,” allowing interested students to hack on projects. But overall, few specific recommendations were offered as to how programming could best be integrated into existing curriculum.

It got me thinking about how many schools, including my own program at Texas State University, have approached digital in a piecemeal fashion — injecting digital topics into existing courses, creating a few electives, or in some cases, adding a single required course.

I think there is a better route, another way to conceptualize an entirely new curriculum around Digital and Data-Driven Communication. And, in thinking about how this could be done, I’ve identified three guiding principles.


This is different than the recent concept of “flipping classes,” offering online lectures and outside work so that classroom time could be spent on discussion and exercises. While that may very well be a part of this approach, what I am proposing is curriculum in which digital is the foundation, and the basic skills of writing, reporting and editing are injected into digitally focused courses, as opposed to inserting a digital lesson or two into traditional classes.

Most programs have courses at their core that introduce basic skills, things like Media Writing, Media Law and Introduction to Mass Communication. Other programs also require courses in Media History or Mass Media and Society. I propose we flip and reconfigure these courses with a digital emphasis.

Introduction to Digital Media. This course would introduce students to the digital media environment, discussing the nature and scale of digital media and the role of social media to professional work and life. Students would emerge with an understanding of their personal brand and the beginnings of a digital portfolio that could follow them throughout their program of study. This class would also introduce new careers created by the digital age and the need to prepare for jobs that don’t exist yet. The course would begin to introduce writing, but writing would be done in the context of a content management system. In conjunction with learning AP style and the inverted pyramid, students would learn about linking and embedding visuals.

Multimedia/Mobile Writing and Reporting. These courses would be offered at different levels and focus on a variety of ways that digital can be integrated across mass communication fields. Students would learn writing, photography and multimedia editing skills together. They would learn how to report from the field, using a mobile phone or tablet and would gain judgment in which tools and platforms to use.

Digital Media Law. The digital media environment introduces new legal challenges and exacerbates existing ones. The important role of the press to democracy and the First Amendment would still be taught, but primarily in its context to digital media issues. The background of legislation and litigation will need to be connected to future implications in a digital environment, not just how they operated in the past.

History of Digital Media. You may think that history is the one class that shouldn’t be touched in a digital media curriculum. There is, however, a new history that is critical and relevant to our students’ understanding of the digital media environment — the history of technology. History classes should focus on the introduction of personal computers, the origination of the Internet and Web and how various sites and platforms — things like browsers, search engines, social media and mobile apps — have disrupted traditional media. This approach offers a mindset that encourages students to think innovatively about what could or should come next.

The Culture of Digital Media. The emphasis in this course would be on the culture of technology and how it has affected personal and professional interaction. Topics would include the open source and hacker ethos, innovation, entrepreneurship and social issues related to gender, race and other demographics associated with digital life.

Outside these contexts, there would be no dedicated writing, reporting or editing courses. These topics would be integrated and evaluated in the ways we approach digital media throughout the curriculum. Courses could be considered beyond the traditional semester or quarter system, potentially offering shorter terms or intensive weekend workshops.


I see concentrations with a skills emphasis, rather than focusing on a specific industry. Taking courses in one or more of these areas would provide students with a range of experiences that would qualify them for more and different positions.

Multimedia: This concentration would provide a visual focus in classes like digital photography, multimedia editing and design. Students could attain positions in traditional broadcast organizations or use their visual skills in organizations that want to include multimedia with their content. Training would be in traditional coverage, but also include character-driven narratives, multimedia packages and non-traditional storytelling. Graphic design would be approached with a significant focus on Web and mobile delivery.

Programming: At this point in the curriculum, students would know why programming and data are an important skill to storytelling. The courses leading up to this concentration would have introduced basic programming concepts and demonstrated their use in various projects. Courses would introduce more advanced programming concepts, Web development, data visualization, Web scraping, mobile development and advanced content management system customization. This concentration could be supported by collaborations with other departments or with local professionals or organizations, with the goal of ultimately co-opting these skills with a communications context.

Social Media: While every instructor would be expected to use relevant social media tools in the classroom, students with this concentration would be able to use advanced social media techniques in a variety of professional settings. They would be able to more specifically focus on engagement and advanced social media implementations, like the use of analytics and the creation of comprehensive social media campaigns. They would then be able to apply these techniques more specifically to courses that deal with traditional and non-traditional careers.  Read more at PBS Media Shift.


From → Analysis, Commentary

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