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Tweets can define preferences for politicians during election season: Study

August 13, 2013

twitterWashington, Aug. 12 (ANI): A recent study has revealed that the percentage of tweets on Republican and Democratic candidates could easily determine the percentage of votes for the U.S. House of Representatives.

An Indiana University study has found out that online social media behavior could be used to assess real world political behavior, without considering the positivity or negativity of the tweets.

The study, “More Tweets, More Votes: Social Media as a Quantitative Indicator of Political Behavior,” has taken into account variables, like incumbency, partisanship, media coverage, and socio-demographic makeup of the electorate.

The study is based on the theory ‘all publicity is good publicity’, which defined that even if one doesn’t likes somebody, they would only talk about them if they’re important.

Earlier, polls and surveys were the primary source to gauge public attitudes towards politicians.

Karissa McKelvey, a co-author and doctoral student with the Center for Complex Networks and Systems Research, said that someone could monitor political preferences in 2014 on their personal computer with right amount of planning. Published at ANI News.

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