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Indian government approves ‘new media wing’ for its social media campaigns

August 8, 2013

From the Times of India.

NEW DELHI: The government would have a specialized department to take its message toYouTube, Facebook, Twitter and other social media sites after the Union Cabinet approved an information and broadcasting ministry’s proposal to create a ‘new media wing.’
I&B minister Manish Tewari said that the cabinet has given approval for setting up of thenew media wing and added it will be done entirely through the ministry’s resources.

Tewari said the research reference and training division (RRTD) of the ministry would be restructured through an executive order and young officers of the ministry would be deputed in the new wing.

“This will be a new mechanism. It will have an opt-in and opt-out option. Those who have their own capacity for dissemination of information can continue to do so. Others can utilise this department for taking their message to the social media platforms,” Tewari said.

He said the officials will have latest gadgets, including smartphones, to keep in touch with the latest developments on the social media.

Official sources said the RRTD would be remamed as the bureau of new and concurrent media and will be headed by an officer of joint secretary level.

Sources said the new wing would work to create content, track and analyze trends, act as an early warning system and also on providing proper response on the new media. Read more in the Times of India.

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